Ciroc White Grape Vodka: A Luxurious Celebration of the Season

forceMAJEURE Design's Limited Edition Packaging Wins Silver A' Design Award

The forceMAJEURE team, led by Pierre Delebois, was tasked with creating the visual strategy and package design for Ciroc's holiday season flavor introduction. The result is a beautifully crafted bottle that stands out from other holiday limited editions. The bottle's luxurious soft-gold color showcases the classic Ciroc orb at the top and the signature rooster medallion at the bottom, both finished with a golden shine.

The design's unique properties lie in its festive and luxurious appeal. The team developed a custom gold color for the bottle, re-envisioning Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color. This creates a golden tone-on-tone effect that is celebratory, festive, and elegant. The 750 ml bottle is not just a container for vodka, but a piece of art that adds to the holiday spirit.

The design process involved a careful selection of colors and elements that reflect the essence of the holiday season and the luxurious nature of Ciroc vodka. The team took cues from champagne and white grapes to find the perfect gold color for the bottle and the rooster medallion. The production team's expertise in developing custom colors played a crucial role in realizing this design.

forceMAJEURE's design strategy for Ciroc White Grape Vodka has been recognized with the Silver A' Design Award, a prestigious accolade rewarded to top-of-the-line, creative, and professionally remarkable designs. This award is a testament to the team's outstanding expertise and innovation, and their ability to introduce positive feelings, amazement, and wonder through their designs.

The design team, including Pierre Delebois, Grace Kao, and Linda Tseng, has successfully created a design that is not only visually appealing but also resonates with the celebratory mood of the holiday season. This limited edition packaging design is a perfect example of how art, design, and innovation can come together to create a product that is much more than just its functional value.